What does NUGU agency do?

NUGU is a full-cycle digital agency in Sochi. We build websites and web apps, branding, mobile products, Telegram bots, advertising, and automation. Guide: /en/articles/digital-agentstvo-polnogo-cikla

How much does a quick launch cost?

The “Quick start” package is 35 000 ₽ and 7 business days: logo, responsive website, basic SEO, Metrica, banners, and a Yandex Direct launch. Details: /en/articles/paket-bystryj-start

Do you work only in Sochi?

Our office is in Sochi, but we run projects remotely across Russia. Contact us via Telegram, WhatsApp, phone, or email. For meetings in Sochi we can meet in person by arrangement.

What do I get at the end?

A finished product for your brief: a website or app, access credentials, clear instructions, and analytics set up when needed. Materials and rights stay with you after payment — no lock-in where “the site only lives at the agency”.

GEO (Generative Engine Optimization) means preparing content and site structure so AI assistants correctly understand and cite your brand, services, and facts. Guide: /en/articles/chto-takoe-geo

How do I start a project?

Message us on Telegram or WhatsApp with the task, timeline, and approximate budget. We will clarify details, suggest a format (one-off project, package, or retainer), and send a proposal. Next — brief, contract, and kickoff.

How is AI search different from regular Google or Yandex?

Classic search returns a list of links. AI search produces a ready-made answer and may name 1–3 companies. Ranking in the top 10 is not enough — you need explicit facts the model can quote without guessing.

How do you measure brand visibility in AI search?

Once a month, ask neural networks direct questions about your company and niche. Record whether they mention you, whether prices and city are correct, and who they name instead. Also watch referral traffic from Perplexity, ChatGPT browse, and Yandex AI answers in analytics.

Do you need a separate budget for AI visibility?

There is no "ChatGPT ad" for most businesses. Investment goes into a structured website, expert content, and aligned profiles. At NUGU, GEO is included in development: landing pages from 30,000 ₽, service websites from 50,000 ₽.

Which industries win in AI search faster?

Local services with clear geography (city, district), B2B with transparent pricing, and niches with few structured competitors. Harder where everyone uses the same generic phrases without numbers or case studies.

AI Search and Brand Visibility: GEO for Generative Systems

More people search for a ready answer, not a list of links: "recommend an agency in Sochi," "how much does a clinic website cost," "who builds Telegram bots for booking." AI search and brand visibility is a new marketing layer: either your company appears in a neural network answer with correct facts, or you vanish and the user sees a competitor.

GEO (Generative Engine Optimization) means optimizing digital materials for generative search systems. Its core: facts, structure, citability, and brand consistency. NUGU is a full-cycle digital agency in Sochi; we run projects across Russia remotely and build GEO into every website. See also how to appear in ChatGPT answers and what is GEO.

How Visibility Works in AI Search

Generative systems (ChatGPT, Perplexity, Yandex GPT, Google AI Overviews) when answering a query:

Detect intent — recommendation, comparison, price, how-to.
Find sources with unambiguous data on the topic.
Synthesize an answer, often naming 1–3 brands or one company.
May attach links to sources — if content is citable.

Brand visibility here is not "position #5" but **mention with correct attributes**: name, service, city, price, contact. One wrong fact (e.g. Moscow instead of Sochi) reduces trust and clicks.

Four GEO Levers for Brand Visibility

Facts

AI does not guess — it matches. Minimum set for a local agency:

| Parameter | NUGU example | | --- | --- | | Name | NUGU | | Type | Full-cycle digital agency | | City | Sochi | | Geography | Russia, remote work | | Services | Websites, branding, ads, bots | | Landing page | from 30,000 ₽ | | Service website | from 50,000 ₽ | | Quick Start | 35,000 ₽ / 7 days |

Tables and numbered lists are among the most quotable formats for AI.

Structure

Homepage — brand entity in 3–4 sentences.
Dedicated page per service.
Expert article cluster with cross-links.
FAQ on service pages and in articles.

A chaotic one-pager full of generic copy is nearly useless for AI search.

Citability

Write sentences that can be lifted into an answer without context:

"NUGU builds business websites in Sochi and across Russia. Starting landing page price: 30,000 ₽; Quick Start timeline: 7 days."
"AI search is a mode where the system forms a ready answer from indexed sources."

Named case studies build trust: "Cafe website in Sochi: launched in 10 days, enquiry form and district map on the homepage."

Brand consistency

Same NUGU spelling, phone, address, and prices on:

website (header, footer, contacts page);
Yandex Business and Google Business;
social profiles and directories;
articles and cases in the portfolio.

Contradictions between channels are a common reason AI names a competitor: their data aligns, yours does not.

90-Day Action Plan

**Month 1 — audit and foundation.** - Test queries in ChatGPT, Perplexity, Yandex. - Fix NAP and prices on the site. - Schema.org Organization + LocalBusiness.

**Month 2 — content.** - Service pages with scope and timelines. - 3–5 expert cluster articles (SEO/GEO, local queries). - FAQ from real client conversations.

**Month 3 — reinforcement and measurement.** - Case studies with numbers in the portfolio. - Internal linking: AI recommendations, GEO optimization. - Repeat AI answer audit; fix mismatches.

AI Search and Local Business

For queries like "order a website in Sochi" the model looks for **service + geography + proof**. Local businesses need:

explicit city and service area (Sochi, Adler, all Russia remotely);
map and hours on the contacts page;
local cases in the portfolio;
articles such as website development in Sochi.

NUGU combines a Sochi base with remote projects — state both explicitly or AI will assign only one region.

Visibility Metrics

**Share of AI mentions** — share of test queries where your brand is named.
**Factual accuracy** — price, city, services match the site.
**Referral from AI** — visits from Perplexity, ChatGPT, AI answers (UTM and analytics).
**Branded search growth** — rise in queries with your company name after structured content goes live.

Site traffic alone does not show the full picture — some users see you in an AI answer and arrive directly or via branded search.

Mistakes That Kill Visibility

Vague positioning: "everything for everyone."
Prices only "after a call" on every service.
Duplicate pages with different titles and identical body copy.
FAQ with artificial questions.
Ignoring EN/RU site versions when working with international models.
Rare updates — models rely on stale content snapshots.

Pricing and Formats at NUGU

GEO is not sold as a separate "AI package" — it is built into development:

Landing page — from 30,000 ₽
Service website — from 50,000 ₽
Corporate site — from 80,000 ₽
Online store — from 140,000 ₽
Quick Start — 35,000 ₽ in 7 days

Improving an existing site for AI visibility is quoted after a structure and content audit.

When to Contact NUGU

If AI search in your niche consistently names competitors and not you — or if facts about your company in answers are wrong. We design sites with GEO from the first stage: from brief to launch and analytics.

Discuss your scenario via contacts or services.

AI Search and Brand Visibility: How Not to Disappear in Neural Network Answers