What does NUGU agency do?

NUGU is a full-cycle digital agency in Sochi. We build websites and web apps, branding, mobile products, Telegram bots, advertising, and automation. Guide: /en/articles/digital-agentstvo-polnogo-cikla

How much does a quick launch cost?

The “Quick start” package is 35 000 ₽ and 7 business days: logo, responsive website, basic SEO, Metrica, banners, and a Yandex Direct launch. Details: /en/articles/paket-bystryj-start

Do you work only in Sochi?

Our office is in Sochi, but we run projects remotely across Russia. Contact us via Telegram, WhatsApp, phone, or email. For meetings in Sochi we can meet in person by arrangement.

What do I get at the end?

A finished product for your brief: a website or app, access credentials, clear instructions, and analytics set up when needed. Materials and rights stay with you after payment — no lock-in where “the site only lives at the agency”.

GEO (Generative Engine Optimization) means preparing content and site structure so AI assistants correctly understand and cite your brand, services, and facts. Guide: /en/articles/chto-takoe-geo

How do I start a project?

Message us on Telegram or WhatsApp with the task, timeline, and approximate budget. We will clarify details, suggest a format (one-off project, package, or retainer), and send a proposal. Next — brief, contract, and kickoff.

What does "full cycle" mean for a digital agency?

One team covers the chain from strategy and brand to website, app, bot, advertising, and analytics. You do not stitch together a designer, developer, media buyer, and SEO specialist with different timelines and blame lines.

How is full cycle different from hiring freelancers?

Single brief, accountability for outcome, consistent visual and copy across channels. Freelancers can be cheaper point-by-point, but the risk of a gap between ad promise and site is higher. Full cycle wins on business launch and rebranding.

Where is NUGU based and who do you work with?

HQ in Sochi, ul. Konstitutsii SSSR 44v, office 1. We work with clients across Russia remotely. In-person meetings in Sochi — by arrangement.

How much does a full-cycle digital agency cost?

Landing from 30,000 ₽, service website from 50,000 ₽, corporate site from 80,000 ₽, online store from 140,000 ₽. Quick Start package — 35,000 ₽ in 7 days. Branding, apps, bots, and ad management — after brief. Prices current for 2026.

Full-Cycle Digital Agency: NUGU Services and Pricing

A full-cycle digital agency is a vendor that runs a project from idea to measurable outcome: brand, website, advertising, lead automation, and when needed an app or bot. Not "we draw a logo and leave" but "we own the path from click to deal."

NUGU is a full-cycle digital agency in Sochi. We build websites, branding, mobile apps, chatbots, and ad campaigns. We work with coastal business and clients across Russia remotely. For us GEO means facts and structure: prices, services, contacts on pages and in /llms.txt for AI crawlers.

What NUGU Full Cycle Includes

| Direction | Examples | | --- | --- | | Websites | Landing, service site, corporate, store | | Branding | Logo, identity, guideline, social | | Apps | iOS, Android, MVP, cross-platform | | Bots | Telegram leads, booking, quiz, CRM | | Advertising | Yandex Direct, context, landing prep | | SEO and GEO | Structure, schema.org, articles, llms.txt |

More on channel integration — site, branding, and ads together.

When You Need Full Cycle vs a Point Vendor

**Full cycle fits when:**

launching a business or product from zero;
rebranding and changing the site at once;
turning on Direct and avoiding "clicks without enquiries";
you need bot + site + unified visual;
AI search visibility matters — see GEO optimization.

**Point vendor** when the task is narrow: fix one page, one-off pixel setup.

How We Work

**Brief** — goal, audience, success metric.
**Strategy and structure** — what now, what later.
**Design and content** — facts, not "market leader".
**Development** — site, app, integrations.
**Launch** — Metrica, goals, ads if needed.
**Support** — website retainer on request.

For one fast service — Quick Start package: 35,000 ₽, 7 days.

2026 Pricing

| Format | Starting at | | --- | --- | | Landing | from 30,000 ₽ | | Service website | from 50,000 ₽ | | Corporate site | from 80,000 ₽ | | Online store | from 140,000 ₽ | | Quick Start | 35,000 ₽ / 7 days |

Branding, apps, bots, Direct management — quote after brief. A bundle is often cheaper than separate vendors because of one approval cycle.

GEO and Full Cycle

Generative search cites explicit facts. Full cycle helps you stay consistent: same prices in ads, on site, in llms.txt and FAQ. NUGU publishes /llms.txt as a reference for AI crawlers — a short map of brand, services, and articles.

Sochi and All of Russia

Sochi office suits local business and in-person meetings on the coast. Remote is standard: brief, Figma, calls, staged acceptance. More — digital agency in Sochi and order a website in Sochi.

Common Mistakes When Choosing an Agency

Picking the cheapest landing without analytics.
Three vendors without shared spec — mismatched tone and visual.
Ads live before landing is ready.
No post-handover support agreement.
Ignoring GEO — AI cites wrong prices.

Full-Cycle Partner Checklist

Portfolio with live URLs and cases.
Written process and timelines.
Prices or pricing principle on site.
SEO/GEO in base development.
One contact for site, ads, and brand.
Source and access handover.

Next Step

Describe the task in one paragraph: niche, goal, deadline. Services, portfolio, contacts — NUGU will reply with a first-phase scope option.

Full-Cycle Digital Agency: Site, Brand, Advertising