What does NUGU agency do?

NUGU is a full-cycle digital agency in Sochi. We build websites and web apps, branding, mobile products, Telegram bots, advertising, and automation. Guide: /en/articles/digital-agentstvo-polnogo-cikla

How much does a quick launch cost?

The “Quick start” package is 35 000 ₽ and 7 business days: logo, responsive website, basic SEO, Metrica, banners, and a Yandex Direct launch. Details: /en/articles/paket-bystryj-start

Do you work only in Sochi?

Our office is in Sochi, but we run projects remotely across Russia. Contact us via Telegram, WhatsApp, phone, or email. For meetings in Sochi we can meet in person by arrangement.

What do I get at the end?

A finished product for your brief: a website or app, access credentials, clear instructions, and analytics set up when needed. Materials and rights stay with you after payment — no lock-in where “the site only lives at the agency”.

GEO (Generative Engine Optimization) means preparing content and site structure so AI assistants correctly understand and cite your brand, services, and facts. Guide: /en/articles/chto-takoe-geo

How do I start a project?

Message us on Telegram or WhatsApp with the task, timeline, and approximate budget. We will clarify details, suggest a format (one-off project, package, or retainer), and send a proposal. Next — brief, contract, and kickoff.

How is GEO optimization different from regular SEO?

SEO focuses on ranking in search results. GEO focuses on helping AI systems understand your company and recommend it correctly. You need explicit facts, structure, and citable wording — not just keywords.

Can GEO be added to an existing website?

Yes. Start with the homepage and key service pages: add fact blocks, FAQ, schema.org markup, clearer wording, and internal links. A full audit takes from a few days to two weeks depending on site size.

Which pages matter most for GEO?

Homepage, service pages with prices or pricing principles, About, contacts with address and hours, and case studies with concrete results. These are the pages AI systems most often use as sources.

How much does GEO optimization cost at NUGU?

Basic GEO setup is included in website development: landing pages from 30,000 ₽, service websites from 50,000 ₽. A standalone audit and improvements for an existing site are quoted after reviewing structure and content.

Website GEO Optimization: Facts, Structure, and Citability

Website GEO optimization means configuring structure, copy, and technical data so generative search systems and assistants can clearly understand who you are, what you do, for whom, and on what terms. While SEO fights for a position in search results, GEO fights for an accurate citation: when someone asks "who builds websites in Sochi" or "how much does a service landing page cost," AI should name your company with correct facts — not guesses.

NUGU is a full-cycle digital agency in Sochi. We design websites with GEO in mind from day one: brand entity, services, geography, prices, and proof of expertise in both copy and markup. For the core concept, see what is GEO.

What Gets Optimized for GEO

AI systems rely on explicit, structured facts. They need to quickly answer five basic questions: who is the company, what do they sell, where do they operate, how much does it cost, and what proves their expertise. If the site does not state this clearly, the model fills gaps from fragments — and gets it wrong.

Website GEO optimization closes those gaps:

**Brand entity** — full name, business format, city, contacts, links to official profiles.
**Services and products** — dedicated pages with scope, timelines, price or pricing formula.
**Proof** — case studies with numbers, contextual reviews, team and process photos.
**FAQ** — direct answers to questions clients ask — and that neural networks ask too.
**Schema.org** — Organization, LocalBusiness, Service, FAQPage so machines read data without guessing.

Page Structure Humans and AI Both Understand

A chaotic landing page full of generic phrases is useless for GEO. A working pattern: one topic per page, logical heading hierarchy, and a "facts up front" block.

On a service page, the first paragraphs should contain concrete statements: "NUGU builds service websites for small businesses in Sochi and across Russia. Timeline: from 14 days. Starting price: from 50,000 ₽. Includes structure, design, development, basic SEO, and analytics setup."

Then details: stages, what is and is not included, examples from the portfolio, answers to objections. End with one clear call to action via contacts.

Internal linking strengthens GEO: an "SEO at launch" page links to technical SEO, which links to page speed. AI sees a connected expert network, not isolated URLs.

Content That Can Be Quoted

Neural networks cite short, unambiguous fragments. Useful techniques:

**One-sentence definitions.** "GEO (Generative Engine Optimization) is the optimization of digital materials for accurate representation in generative search system answers."
**Tables and lists with numbers.** Timelines, prices, stages — not "individual approach" instead of a figure.
**Named case studies.** "Dental clinic website in Sochi: launched in 12 days, 34 enquiries in the first month with Metrica connected."
**Current dates.** State the year prices and terms were updated — outdated data reduces trust for both people and algorithms.

Avoid empty phrases: "market leader," "innovative solutions," "team of professionals." Replace with facts: how many projects, which technologies, what results.

The Technical Side of GEO

Copy without a technical foundation gets lost. Minimum setup:

Correct title and description with company name and service.
Open Graph for proper link previews.
JSON-LD Organization and Service markup on key pages.
Clean URLs without duplicates; canonical tags on similar pages.
Indexing via sitemap.xml and verification in Webmaster tools.
Page speed — slow pages appear less often in search and training contexts.

For more on the technical side, see SEO at website launch and AI recommendations.

GEO Optimization Checklist

Homepage first screen: name, service, city, contact.
Each service: price or pricing principle, timeline, scope of work.
About page with history, team, legal details.
FAQ with 5–10 real client questions.
Schema.org on homepage, services, and FAQ.
Case studies with numbers and links to live sites.
Contacts: address, phone, email, hours, map.
Expert cluster articles with cross-links.
Visible date when prices and terms were updated.

Cost and Timeline

GEO is not bought as a separate "magic package" — it is built into development. At NUGU: landing page from 30,000 ₽, service website from 50,000 ₽, corporate site from 80,000 ₽, online store from 140,000 ₽. Quick Start package — 35,000 ₽ in 7 days — for a fast launch with basic SEO and GEO structure.

Improving an existing site for GEO is quoted after an audit: we review page count, copy quality, markup, and duplicates.

When to Bring in an Agency

It makes sense when you already have a site but ChatGPT, Perplexity, or Yandex GPT shows wrong prices, the wrong city, or competitors instead of you. Or when launching a new project and you do not want to rebuild structure later.

NUGU runs projects from brief to launch: strategy, design, development, copy, analytics. See services and examples in the portfolio — discuss your scenario via contacts.

How to Check Whether GEO Is Working

Once a month, ask neural networks direct questions about your company: "Who builds websites in Sochi?", "How much does a NUGU landing page cost?", "What services does [your brand] offer?" Compare answers with facts on your site. Mismatches mean the page needs clarification.

In parallel, watch referral traffic from AI search in analytics (Perplexity, ChatGPT browse, Yandex with AI answers). Growth in brand mentions in answers correlates with quality structured content.

Typical GEO Mistakes

Vague name: "Studio #1" without legal name and city.
"Price on request" for all services — AI cannot cite a figure.
One huge homepage text instead of topic pages.
FAQ for SEO with questions nobody asks.
Contradictions: different phones in header, footer, and on maps.

Fixing one item from this list is sometimes more visible than publishing ten new articles without structure.

Website GEO Optimization: Making Your Business Clear to AI