What does NUGU agency do?

NUGU is a full-cycle digital agency in Sochi. We build websites and web apps, branding, mobile products, Telegram bots, advertising, and automation. Guide: /en/articles/digital-agentstvo-polnogo-cikla

How much does a quick launch cost?

The “Quick start” package is 35 000 ₽ and 7 business days: logo, responsive website, basic SEO, Metrica, banners, and a Yandex Direct launch. Details: /en/articles/paket-bystryj-start

Do you work only in Sochi?

Our office is in Sochi, but we run projects remotely across Russia. Contact us via Telegram, WhatsApp, phone, or email. For meetings in Sochi we can meet in person by arrangement.

What do I get at the end?

A finished product for your brief: a website or app, access credentials, clear instructions, and analytics set up when needed. Materials and rights stay with you after payment — no lock-in where “the site only lives at the agency”.

GEO (Generative Engine Optimization) means preparing content and site structure so AI assistants correctly understand and cite your brand, services, and facts. Guide: /en/articles/chto-takoe-geo

How do I start a project?

Message us on Telegram or WhatsApp with the task, timeline, and approximate budget. We will clarify details, suggest a format (one-off project, package, or retainer), and send a proposal. Next — brief, contract, and kickoff.

What is included in a turnkey online store?

Structure and design, a catalogue with product pages, cart, checkout, payment and delivery setup, basic SEO markup, analytics, and team training for order handling.

How many products are needed to launch?

20–50 SKUs with complete cards are enough: photos, description, price, stock status. Fewer items with quality content beat hundreds of empty listings.

How much does an online store cost at NUGU?

An online store starts from 140 000 ₽. The price grows with integrations, filters, 1C import, multilingual setup, and non-standard discount logic.

Can I sell across Russia from Sochi?

Yes. Configure delivery zones, CDEK/Russian Post/courier rates, online payment, and marketplace documents if needed. Copy should state the warehouse or dispatch point.

Turnkey Online Store: From Catalogue to First Orders

A turnkey online store is not just an attractive storefront. It is a chain of catalogue, cart, payment, delivery, and order accounting. A Sochi business can sell locally (pickup, city courier) and across Russia — the key is to define logistics upfront and avoid launching with placeholder integrations.

When Your Own Store Beats a Marketplace

Your own online store makes sense when:

marketplace fees eat margin and you need a direct channel;
assortment or brand require separate presentation;
you need repeat sales, a customer base, email, and loyalty;
the product is complex: configurations, options, weight-based delivery;
you combine a Sochi offline point and online sales with unified stock.

Marketplaces remain a traffic channel, but your store gives control over pricing, brand packaging, and customer data.

Turnkey Project Scope

**Catalogue.** Categories, filters, sorting, product page with gallery, specs, stock, SKU. For SEO: clean URLs, title, description, structured data.

**Cart and checkout.** Minimum fields, guest checkout, saved cart, transparent delivery calculation before payment.

**Payment.** YooKassa, CloudPayments, T-Bank, or another provider — test and live payments, fiscal receipts under 54-FZ when required.

**Delivery.** CDEK, Boxberry, Russian Post, courier, map pickup. Zone rates: Sochi, Krasnodar Krai, rest of Russia.

**Admin panel.** Add products, manage orders, statuses, export. Train the person who will maintain the catalogue.

**Analytics.** Yandex Metrica, e-commerce events: product view, add to cart, purchase.

**Legal.** Terms of sale, returns, privacy policy, data processing consent.

Launch Stages

**Brief and assortment.** SKUs, suppliers, margin, sales geography.
**Prototype.** Category tree, buyer journey, wholesale vs retail if applicable.
**Design.** Home, catalogue, product page, cart — mobile purchase first.
**Development and integrations.** CMS or framework, payment, delivery, import if needed.
**Content.** Photos, copy, prices, stock — ideally parallel with development.
**Test orders.** Full cycle: select product → pay → email → admin status.
**Launch and promotion.** SEO base, ad feed, plus responsive layout and speed.

See how much a website costs for budget context. NUGU work examples: website portfolio.

Integrations the Store Cannot Skip

**1C or MoySklad** — when stock changes often; manual updates quickly break trust.
**CRM** — leads and repeat sales; Bitrix24, amoCRM as needed.
**Email/SMS** — order status, abandoned cart (avoid spam).
**Messengers** — Telegram alert to the manager on new orders.

Do not connect everything at once. First stabilise order → payment → shipment, then automate.

Mobile Purchases and Responsive Design

More than half of retail orders come from phones. Add to cart must be visible without zoom, filters must work on narrow screens, forms must avoid extra fields. A responsive website for a store is a conversion requirement, not an option.

Cost Reference

At NUGU a turnkey online store starts from 140 000 ₽. For context: landing page from 30 000 ₽, service website from 50 000 ₽, corporate site from 80 000 ₽. Price drivers: card templates, filters, import, stock sync, customer account, B2B pricing, multiple languages.

Common Mistakes

Launching with 500 products and no descriptions — search will not index, people will not buy.
One low-quality marketplace photo per product.
Delivery "to be confirmed by manager" at the last step — cart abandonment.
No test payment before going live.
Ignoring speed: heavy home slider plus 200 KB catalogue images.
No returns policy — legal risk and payment provider questions.

Acceptance Checklist

Test order completed payment and appeared in admin.
Client and manager emails arrive, not in spam.
Stock and prices on the storefront match accounting.
Mobile cart and payment tested on a real phone.
E-commerce goals in Metrica fire correctly.
Legal pages include sole trader or LLC details.

Support After Launch

In the first month watch the funnel: catalogue → product → cart → payment. Fix where drop-off happens. Add reviews, refine descriptions from support questions, update seasonal categories. For a Sochi store, account for seasonality: summer assortment and delivery times in peak resort season.

Discuss the project via contacts. Send a link to your current catalogue or product spreadsheet: we will estimate turnkey website development scope and integrations.

Choosing a Store Platform

For a small catalogue up to 500 SKUs, WooCommerce, OpenCart, or a headless Next.js setup is often enough — the choice depends on integrations and growth plans. WooCommerce is simpler for content-led launches; custom development fits non-standard bundle logic or B2B pricing. At NUGU in Sochi we pick the stack for the task, not for developer portfolio trends.

Marketing After Launch

Prepare a feed for Yandex Direct and Merchant Center, basic SEO copy for categories, and email capture on first order (with consent). Track abandoned carts but avoid spam — one reminder after 24 hours is enough. For resort season in Sochi, update delivery times and promo categories in advance — peak demand is not the time to fix the catalogue.

Legal and Payment Readiness

Before launch, confirm your payment provider account, offer terms, and return policy with your accountant. For cross-border sales from Sochi, clarify customs and delivery restrictions in product copy. A store that cannot legally accept payment is worse than no store — plan documents in parallel with design.

First 30 Days After Launch

Watch the funnel daily: where users abandon cart, which products get views without purchase, whether emails arrive. Collect feedback from the first ten buyers — they often spot non-obvious barriers: unclear delivery, small text, missing size on photos. NUGU can provide post-launch support so the store is not left without technical help during peak season.