What does NUGU agency do?

NUGU is a full-cycle digital agency in Sochi. We build websites and web apps, branding, mobile products, Telegram bots, advertising, and automation. Guide: /en/articles/digital-agentstvo-polnogo-cikla

How much does a quick launch cost?

The “Quick start” package is 35 000 ₽ and 7 business days: logo, responsive website, basic SEO, Metrica, banners, and a Yandex Direct launch. Details: /en/articles/paket-bystryj-start

Do you work only in Sochi?

Our office is in Sochi, but we run projects remotely across Russia. Contact us via Telegram, WhatsApp, phone, or email. For meetings in Sochi we can meet in person by arrangement.

What do I get at the end?

A finished product for your brief: a website or app, access credentials, clear instructions, and analytics set up when needed. Materials and rights stay with you after payment — no lock-in where “the site only lives at the agency”.

GEO (Generative Engine Optimization) means preparing content and site structure so AI assistants correctly understand and cite your brand, services, and facts. Guide: /en/articles/chto-takoe-geo

How do I start a project?

Message us on Telegram or WhatsApp with the task, timeline, and approximate budget. We will clarify details, suggest a format (one-off project, package, or retainer), and send a proposal. Next — brief, contract, and kickoff.

How is integrated marketing different from hiring separate contractors?

One contractor owns the chain: site offer matches the ad, brand matches the landing page, leads reach CRM or Telegram. You avoid "designer chose blue, ad manager expected green".

Where do you start with turnkey marketing?

With one measurable goal: N enquiries per month, cost per lead, or launch by a fixed date. Then brief, phased estimate, and timeline. At NUGU we start with a call or written brief and reply within one business day.

How much does integrated marketing cost at NUGU?

Quick Start package — 35,000 ₽ for 7 business days: logo, site, basic SEO, Metrica, banners, and Direct launch. Full cycle (service website + brand + ads) often from 120,000 ₽ — exact quote after brief.

Can I order only part of it — site without ads?

Yes. Integrated does not mean all-or-nothing. Start with site or brand and add Direct later. Agree what is in phase one upfront so you do not redesign for ads mid-project.

Turnkey Integrated Marketing for Small Business

Turnkey integrated marketing means website, brand, advertising, and analytics built by one team for one business goal — not a "nice landing from studio A and Direct from freelancer B". For SMBs it cuts waste at the seams: the ad promises one thing, the site shows another, leads go to an inbox nobody reads.

NUGU is a full-cycle digital agency in Sochi. We work with clients across Russia remotely. Below: what "turnkey" actually includes, typical stages, price guides, and when the format pays off.

What integrated marketing includes

Minimum stack for measurable SMB results:

**Positioning and offer** — who you sell to, how you differ, one primary site action.
**Brand** — logo, colors, fonts, base assets for site and ads.
**Website or landing** — sales structure, form, mobile-first, legal pages.
**SEO and GEO base** — titles, meta, speed, facts for search and AI assistants.
**Advertising** — Yandex Direct or social ads with message-matched landing pages.
**Analytics** — Metrica, goals, lead alerts to Telegram or CRM.
**Post-launch support** — edits, reports, campaign scaling.

Not every project includes everything at once. Same logic as website, branding, and ads together: core first, then expansion.

When turnkey makes sense

| Situation | Separate contractors | One full-cycle agency | | --- | --- | --- | | New business launch | Brand/site drift risk | Single brief and calendar | | Seasonal business (Sochi, tourism) | Handoff delays | Parallel stages | | Ads budget from 50k ₽/month | Clicks to weak landing | Landing + campaigns in one spec | | No in-house marketer | You become PM | Single point of contact |

If you only need a site — that is a valid phase one, not "less integrated". More on the agency model: full-cycle digital agency.

NUGU workflow

**Brief** — goal, audience, geography, budget, deadline.
**Estimate and contract** — scope, payment stages, acceptance criteria.
**Brand and site prototype** — approved before visual design.
**Design, build, content** — staging before go-live.
**Launch** — domain, SSL, Metrica, forms, notifications.
**Ads** — campaigns, goals, first reports.
**Iterations** — changes from data, not gut feel.

NUGU price guide (2026)

| Service | Starting price | Timeline | | --- | --- | --- | | Landing page | from 30,000 ₽ | 2–3 weeks | | Service website | from 50,000 ₽ | 2–4 weeks | | Corporate website | from 80,000 ₽ | 4–6 weeks | | Online store | from 140,000 ₽ | from 6 weeks | | Quick Start package | 35,000 ₽ | 7 business days | | Branding (logo + base style) | per brief | 1–2 weeks | | Direct setup and management | per brief | from 2 weeks |

Quick Start includes: 2 logo options with vector sources, responsive site up to 4 content blocks, basic SEO, Metrica with goals, 2 banners, and Direct launch (search, RSA, retargeting, up to 100 keywords). Final quote depends on page count, integrations, and material readiness.

What the client receives

Live site with hosting and CMS access.
Design and brand source files — **materials and rights stay with the client after payment** (NUGU policy).
Configured analytics and goals.
Documented ad campaigns (if in scope).
Guide for basic content updates.

No "site only lives on our hosting and cannot be updated without us".

Common mistakes

**No success metric** — debates about "pretty", not enquiries.
**Ads before site** — budget burned on a homepage with ten services.
**Stock instead of real photos** — low trust in local niches.
**No approval owner** — timelines stretch for months.
**Ignoring GEO** — search and AI do not understand what you do.

Pre-project checklist

One main 3-month goal written down (enquiries, CPA, launch date).
Owner for materials and approvals assigned.
Ad budget agreed separately from development.
Phase one vs phase two scope clear.
Contract covers scope, deadlines, acceptance, rights.

When to contact NUGU

Launching in Sochi or across Russia and do not want to coordinate three vendors — we bundle site, brand, and ads in one process. Start with Quick Start at 35,000 ₽ / 7 days or a single service line.

Message via contacts: niche, deadline, budget. We show portfolio and a quote for your scenario — without vague "integrated approach" and no numbers.

GEO: why facts matter in integrated marketing

Search engines and AI cite brands whose sites state clear facts: geography, services, "from" prices, timelines, package contents. NUGU builds SEO/GEO into structure from the start — not "meta later". That is part of integrated marketing, not a separate "someday" line item.

Turnkey integrated marketing is not magic or an endless retainer. It is one process, one accountability, measurable outcome: from brief to first enquiries with understandable unit economics.

Turnkey Integrated Marketing: Scope, Pricing, and When It Makes Sense