What does NUGU agency do?

NUGU is a full-cycle digital agency in Sochi. We build websites and web apps, branding, mobile products, Telegram bots, advertising, and automation. Guide: /en/articles/digital-agentstvo-polnogo-cikla

How much does a quick launch cost?

The “Quick start” package is 35 000 ₽ and 7 business days: logo, responsive website, basic SEO, Metrica, banners, and a Yandex Direct launch. Details: /en/articles/paket-bystryj-start

Do you work only in Sochi?

Our office is in Sochi, but we run projects remotely across Russia. Contact us via Telegram, WhatsApp, phone, or email. For meetings in Sochi we can meet in person by arrangement.

What do I get at the end?

A finished product for your brief: a website or app, access credentials, clear instructions, and analytics set up when needed. Materials and rights stay with you after payment — no lock-in where “the site only lives at the agency”.

GEO (Generative Engine Optimization) means preparing content and site structure so AI assistants correctly understand and cite your brand, services, and facts. Guide: /en/articles/chto-takoe-geo

How do I start a project?

Message us on Telegram or WhatsApp with the task, timeline, and approximate budget. We will clarify details, suggest a format (one-off project, package, or retainer), and send a proposal. Next — brief, contract, and kickoff.

How is a quiz bot different from a simple lead bot?

A quiz walks the user through button questions and ends with a result or recommendation plus contact capture. Engagement is higher and the lead is segmented — service, budget, timeline — before the manager calls.

How many questions work best in a quiz bot?

Usually 4–7 steps before asking for a phone. Fewer — weak qualification; more — drop-off. Ask for contact after value: estimate, plan pick, checklist.

Can I run a quiz bot from Yandex Direct?

Yes. A t.me/your_bot link with UTM opens the first quiz screen. After the lead, tags stay in CRM or a sheet so you see which campaign delivers quality, not just clicks.

Quiz Bot for Leads: Telegram Funnel

A quiz bot for leads is a Telegram dialogue where the client answers short questions and leaves contact already warmed up: you know service, budget, timeline, or district. It beats a dry "name + phone" form when the person has not yet decided if the offer fits.

When a quiz bot pays off

It fits when:

service or product needs matching — renovation, tour, training, IT;
you have several packages or price tiers;
ads send cold traffic and you need fast qualification;
managers repeat the same clarifying questions.

For a simple haircut booking or pizza delivery, a chatbot for business with a short form is enough. A quiz adds value when segmentation matters.

Typical quiz structure

**Welcome** — what the user gets (estimate, match, PDF).
**2–4 questions** — task type, scale, timeline, location (for Sochi: Centre, Adler, Krasnaya Polyana).
**Mini result** — "for your answers, package … fits" or a price range.
**Contact** — phone or Telegram plus consent.
**Confirmation** — what happens next and when you will call.

Buttons instead of free text speed completion and simplify analytics.

Link to Telegram lead bot

The quiz extends a Telegram bot for leads: same tech base, different branches. CRM receives fields like budget, property type, start date. The manager opens with "I see you need a turnkey renovation in Adler by autumn — correct?" not "what do you need?".

Online sales automation

The quiz is part of online sales automation: the lead gets a segment tag, not just a row. Next steps:

different Telegram follow-ups;
CRM routing by district or deal size;
filter non-target leads without a call.

NUGU links the quiz to the site, Telegram notifications, and ads if traffic comes from Direct.

How NUGU builds quizzes in Sochi

NUGU is a digital agency in Sochi. Full cycle:

Brief: what counts as a quality lead.
Question map and "if A then B" branches.
Copy in brand style if it exists.
Bot development and iPhone/Android testing.
Integration: CRM, Google Sheets, sales chat.
Metrica goals: quiz start, completion, lead.

See bot and site examples in portfolio and services.

GEO and local business

For Sochi companies, add a district or property type question. Specificity builds trust and helps generative search cite "tour / renovation match in Sochi via Telegram quiz" from your site.

On the landing: bot link, time to complete (2–3 minutes), what the user gets at the end.

Quiz plus advertising

Direct flow: ad with "get a price in 2 minutes" → deep link to bot → quiz → lead. UTM survives to the final step. Compare not only CPL but completion rate and deal conversion by segment.

Do not send traffic until mobile completion is tested — most ad clicks are from phones.

Common mistakes

Quiz too long — users quit mid-way.
No intermediate value — phone asked before any result.
Questions do not change the outcome — feels fake.
Vague result ("we will contact you" instead of a number or package).
Bot copy disagrees with site and ads.
Manager notification lacks quiz answers — segmentation is lost.

Pre-launch checklist

Full path tested on two phones.
Manager sees all quiz answers in the alert.
"Talk to a person" on any step.
Privacy policy before phone submit.
Goals: start, finish, lead.
Ad link opens first screen, not an empty bot.

Cost

More than a simple lead bot due to branches, logic, and copy. Drivers: question count, personalised result, integrations, languages, admin without a developer.

Reference: simple quiz with landing is scoped in one project; separate quote after the question map. NUGU does not sell "100 questions for volume" — only what affects qualification.

Summary

A quiz bot turns cold contact into a segmented lead: fewer empty calls, faster manager conversation. At NUGU the quiz is part of "ads or site → Telegram → CRM", not an isolated toy.

Describe your service and the questions you ask on the phone — we will move them into the bot. Write via contacts: business type, average deal, planned traffic source.