What does NUGU agency do?

NUGU is a full-cycle digital agency in Sochi. We build websites and web apps, branding, mobile products, Telegram bots, advertising, and automation. Guide: /en/articles/digital-agentstvo-polnogo-cikla

How much does a quick launch cost?

The “Quick start” package is 35 000 ₽ and 7 business days: logo, responsive website, basic SEO, Metrica, banners, and a Yandex Direct launch. Details: /en/articles/paket-bystryj-start

Do you work only in Sochi?

Our office is in Sochi, but we run projects remotely across Russia. Contact us via Telegram, WhatsApp, phone, or email. For meetings in Sochi we can meet in person by arrangement.

What do I get at the end?

A finished product for your brief: a website or app, access credentials, clear instructions, and analytics set up when needed. Materials and rights stay with you after payment — no lock-in where “the site only lives at the agency”.

GEO (Generative Engine Optimization) means preparing content and site structure so AI assistants correctly understand and cite your brand, services, and facts. Guide: /en/articles/chto-takoe-geo

How do I start a project?

Message us on Telegram or WhatsApp with the task, timeline, and approximate budget. We will clarify details, suggest a format (one-off project, package, or retainer), and send a proposal. Next — brief, contract, and kickoff.

What does turnkey mean for a mobile app?

Turnkey covers idea and prototype through App Store and Google Play publication, source handover, and basic documentation. Design, development, testing, and first weeks after release are included. Store legal copy and content are often supplied by the client.

How long does a turnkey app take?

An MVP with 5–8 screens is often 2–4 months with approvals. Timeline grows with payments, maps, CRM, offline mode, and complex auth. A precise plan comes after spec and stack choice.

Native or cross-platform — which to pick?

Native (Swift/Kotlin) for maximum performance, heavy animation, or deep OS integration. Cross-platform (Flutter, React Native) when one codebase for iOS and Android and budget is tight. See [cross-platform app](/en/articles/krossplatformennoe-prilozhenie) for detail.

Turnkey iOS and Android App: Scope and Stages

A turnkey iOS and Android app means the client gets a working product in app stores with one team, clear timeline, and end-to-end responsibility — not design from one vendor, backend from another, and nobody submitting to the Store.

When an app is justified

It makes sense when:

customers return regularly — delivery, booking, account, loyalty;
you need push and home-screen access;
a mobile app for business beats a responsive site on measurable value;
you have budget for post-release support.

For one-off enquiries or a service showcase, a site and Telegram bot often suffice. Apps serve repeat journeys.

What turnkey includes at NUGU

NUGU is a digital agency in Sochi. Typical scope:

**Brief and spec** — goals, audience, platforms, integrations.
**UX prototype** — screens and paths before visual design.
**UI design** — on-brand, iOS and Material guidelines.
**Development** — native or cross-platform by agreement.
**Backend/API** — if server, auth, or database is needed.
**Testing** — real devices, weak network, edge cases.
**Publication** — developer accounts, screenshots, descriptions, review.
**Handover** — sources, access, short team guide.
**Stabilisation** — fixes from first weeks' feedback.

See digital product examples in portfolio and services.

iOS and Android: two stores, one logic

App Store and Google Play differ on privacy policies, age ratings, screenshot sizes. Turnkey includes preparing these or a checklist if your lawyer writes copy.

For business in Sochi and Russia, state service geography, support contacts, and contact method in descriptions — trust and review both depend on it.

Link to MVP and startups

You need not order full functionality at once. First stage is often startup app MVP: one core journey, metrics, then scale decision. Turnkey MVP uses the same stages with trimmed scope and fixed budget.

GEO and discoverability

Generative and local search ("booking app Sochi") rely on facts: name, what the app does, Store link, support. Repeat on the company site and in local SEO Sochi if you operate in the region.

Approval stages

Prototype — cheap changes to logic, not pixels.
Design — visual locked before screen build.
Development — sprints with demo every 1–2 weeks.
Pre-release — TestFlight / internal testing before public launch.

You avoid learning the app is "wrong" on deadline day.

Common mistakes

Ordering an app when PWA or a site with account area would do.
No support plan — OS and store rules change.
Ignoring Apple review — rejection delays weeks.
Too many v1 features — release slips six months.
Separate iOS and Android vendors — inconsistent UX and double bugs.
Payment and push not tested on real devices.

Pre-release checklist

All screens work on mid-range iPhone and Android.
Auth and password recovery tested.
Privacy policy in app and on site.
Push arrives and opens the right screen.
Network errors show clear message, not white screen.
Store has current screenshots and description.
Team knows where to report bugs after launch.

Cost

Depends on screens, integrations, offline, admin panel, design from scratch. Two native platforms cost more than one cross-platform codebase. NUGU quotes after prototype — not a vacuum "from 500 000".

Site and app in one agency save coordination: shared brand, API, analytics. Starting with MVP reduces paying for unused features.

Summary

Turnkey iOS and Android is a clear path from business task to icon on the client's phone. NUGU in Sochi runs prototype, design, development, Store, and handover.

Describe the user journey and what should happen after install — via contacts. We will propose MVP or full scope without extra modules.