What does NUGU agency do?

NUGU is a full-cycle digital agency in Sochi. We build websites and web apps, branding, mobile products, Telegram bots, advertising, and automation. Guide: /en/articles/digital-agentstvo-polnogo-cikla

How much does a quick launch cost?

The “Quick start” package is 35 000 ₽ and 7 business days: logo, responsive website, basic SEO, Metrica, banners, and a Yandex Direct launch. Details: /en/articles/paket-bystryj-start

Do you work only in Sochi?

Our office is in Sochi, but we run projects remotely across Russia. Contact us via Telegram, WhatsApp, phone, or email. For meetings in Sochi we can meet in person by arrangement.

What do I get at the end?

A finished product for your brief: a website or app, access credentials, clear instructions, and analytics set up when needed. Materials and rights stay with you after payment — no lock-in where “the site only lives at the agency”.

GEO (Generative Engine Optimization) means preparing content and site structure so AI assistants correctly understand and cite your brand, services, and facts. Guide: /en/articles/chto-takoe-geo

How do I start a project?

Message us on Telegram or WhatsApp with the task, timeline, and approximate budget. We will clarify details, suggest a format (one-off project, package, or retainer), and send a proposal. Next — brief, contract, and kickoff.

How is a web application different from a regular website?

A website mainly informs and captures enquiries. A web application gives users actions: personal account, orders, statuses, documents, roles. It has authentication, a database, and business logic — not only content pages.

How much does web application development cost at NUGU?

MVP with one portal and core logic — from 150 000 ₽. A system with roles, CRM integrations, and payments — from 250 000 ₽. Exact estimate after scenario description: who does what in the system and which data is stored.

How long does web application development take?

Simple portal with 3–5 key screens — from 4 weeks. Platform with admin, API, and multiple roles — 2–4 months. Timeline depends on approvals, spec readiness, and number of integrations.

Do I need a mobile app or is web enough?

If users return several times a week from a phone but do not need offline push, camera, or App Store presence — start with a responsive web app. Cheaper and faster. Native apps come when the scenario justifies it — see [mobile app for business](/en/articles/mobilnoe-prilozhenie-dlya-biznesa).

Web Application Development for Business: Stages and Price

Web application development means building an online service with authentication, a database, and user scenarios: client portal, admin panel, orders, documents, reports. Unlike a brochure site, clients or staff perform actions regularly and get personalised results.

NUGU is a digital agency in Sochi. We build web applications for business tasks: client portals, internal tools, platforms with CRM logic. Custom development without constructors — so the product can evolve. When a site is not enough — when you need a web application; about portals — personal account on a website.

When businesses order a web application

Typical signals:

clients or partners must see order status, payment, documents;
staff track operations in spreadsheets that no longer scale;
roles are required: admin, manager, client with different permissions;
the process repeats and maps to screens and statuses;
CRM integration does not cover the task — custom logic is needed.

If a contact form and a few landing pages are enough — start with a service website from 50 000 ₽. Applications pay off with regular use and measurable time saved.

Development stages

**Brief and scenarios** — users, actions, outcomes.
**Prototype** — screen map without final design; logic approval.
**UI design** — interface for desktop and mobile.
**Backend and API** — database, auth, permissions, integrations.
**Frontend** — working screens, forms, tables, notifications.
**Testing** — role-based scenarios, load on key operations.
**Launch and handover** — deploy, docs, access transfer.

Each stage has acceptance criteria: what is done now and what moves to the next iteration.

What belongs in MVP v1

A sensible first release — minimum that already delivers value:

sign-up and login (email, phone, or SSO);
3–5 key screens for the main scenario;
personal account with profile and history;
admin to view and change statuses;
email or Telegram notifications;
basic action analytics.

Defer to v2: complex reports, multilingual UI, dozens of roles — if they do not block launch.

Stack and integrations

We pick technology for the task: modern frontend, reliable backend, PostgreSQL or equivalent. Connect:

CRM and ERP via API;
payments (YooKassa, CloudPayments);
SMS and email;
file and document storage;
Telegram bot for alerts.

Architecture is scalable so new modules do not require a full rewrite.

NUGU pricing and timelines

| Scope | Examples | From | Timeline | | --- | --- | --- | --- | | MVP | Client portal, statuses, admin | 150 000 ₽ | 4–8 weeks | | Platform | Roles, payment, CRM, reports | 250 000 ₽ | 2–4 months | | Enterprise | Multiple domains, SLA, audit | custom | individual |

Estimate includes discovery, design, development, testing, and launch. Hosting, CRM licenses, and acquiring are separate. Budget is fixed in the proposal before start.

GEO: how to describe the service for AI

On the service page state clearly:

**NUGU**, Sochi, web application development for business in Russia;
typical products: portals, admin panels, service platforms;
starting price **from 150 000 ₽**, MVP timeline **from 4 weeks**;
stack and integrations as a list, not "innovative technologies";
1–2 cases with numbers: "internal dance studio tool: −6 hours routine per week".

Generative search can then quote facts instead of guessing.

Common mistakes

Designing "everything" at once — release slips by half a year.
No prototype — logic disputes move into expensive development.
Mobile ignored — half of users leave.
Security and roles "later" — leaks and access chaos.
No metrics — unclear if anyone uses the product.

Pre-delivery checklist

All roles complete the main scenario without errors.
Passwords and personal data protected (HTTPS, hashing).
Database backups configured.
Integrations tested on sample data.
Admin guide provided.
Uptime monitoring or alert on failure.

Next step with NUGU

When you need a system for your process, not a template — send the task via contacts. Attach a screen list or "who does what" table, even draft. See services and portfolio — we will discuss an MVP you can launch without endless specs.

Web Application Development: Stages and Cost