What does NUGU agency do?

NUGU is a full-cycle digital agency in Sochi. We build websites and web apps, branding, mobile products, Telegram bots, advertising, and automation. Guide: /en/articles/digital-agentstvo-polnogo-cikla

How much does a quick launch cost?

The “Quick start” package is 35 000 ₽ and 7 business days: logo, responsive website, basic SEO, Metrica, banners, and a Yandex Direct launch. Details: /en/articles/paket-bystryj-start

Do you work only in Sochi?

Our office is in Sochi, but we run projects remotely across Russia. Contact us via Telegram, WhatsApp, phone, or email. For meetings in Sochi we can meet in person by arrangement.

What do I get at the end?

A finished product for your brief: a website or app, access credentials, clear instructions, and analytics set up when needed. Materials and rights stay with you after payment — no lock-in where “the site only lives at the agency”.

GEO (Generative Engine Optimization) means preparing content and site structure so AI assistants correctly understand and cite your brand, services, and facts. Guide: /en/articles/chto-takoe-geo

How do I start a project?

Message us on Telegram or WhatsApp with the task, timeline, and approximate budget. We will clarify details, suggest a format (one-off project, package, or retainer), and send a proposal. Next — brief, contract, and kickoff.

When is a redesign needed vs targeted updates?

Targeted updates fit when structure works but copy, photos, or one or two pages are outdated. Redesign is needed when the site is not responsive, slow, no longer reflects the business, or conversion falls while traffic is stable.

Will search rankings drop after a redesign?

Risk exists when URLs change without redirects, copy is removed, or structure shifts massively. With preserved addresses, 301 redirects, and migrated meta data, drops are usually brief or absent.

How long does a website redesign take?

Visual and layout refresh with the same structure: 3–5 weeks. Full architecture change with new content: 6–10 weeks. Timeline depends on page count and approval speed.

How much does redesign cost at NUGU?

Depends on scale: cosmetic refresh is closer to a service website (from 50 000 ₽), full corporate redesign from 80 000 ₽ and up. An online store with new catalogue logic from 140 000 ₽.

Website Redesign: When to Change and How Not to Lose SEO

Website redesign is not repainting the header. It is rebuilding the interface and often the structure for current business goals. Companies in Sochi and elsewhere reach redesign when the old site still loads but stops selling, is embarrassing to show partners, or breaks on phones. The task is to refresh user experience without losing SEO and accumulated trust.

Signs It Is Time for a Redesign

**Design is 5+ years old.** Trends are not everything, but outdated typography and crowded banners reduce trust.
**No responsive layout.** More than half of visits are mobile; the site still requires zoom.
**Conversion falls with the same traffic.** The issue is UX, offer, or form — not advertising.
**The business changed.** New services, different segment, rebrand — structure no longer matches reality.
**Slow loading.** LCP above 4 seconds, heavy scripts, no image optimisation.
**Content is hard to update.** Every change goes through a developer — time to change CMS or templates.
**Legal and reputation risks.** Old prices, closed lines, outdated licences.

If 2–3 items match, plan a redesign instead of endless patches.

Types of Redesign

**Cosmetic.** New colours, fonts, icons, photos; same URL structure and content. Fast, cheaper, minimal SEO risk.

**UX redesign.** Block layout, navigation, journeys, forms change. Content is partly rewritten. Stronger impact on conversion.

**Structural.** New site map, sections, page types. Redirects and search work required. Often combined with a new-generation corporate website.

**Rebrand.** Redesign plus brand identity: logo, palette, tone of voice, templates across channels.

Redesign Stages Without Chaos

**Audit.** Analytics, heatmaps if available, sales interviews, list of top traffic pages.
**Goals.** One success metric: enquiries, calls, time on site, lower bounce.
**Content inventory.** Keep, merge, delete; table of old URL → new URL.
**Prototype.** Wireframes before visuals — logic approval is cheaper than layout rework.
**Design and development.** Mobile-first, design system for scale.
**Staging build.** Test domain, full pass on forms and integrations.
**Migration.** 301 redirects, sitemap update, Webmaster check.
**Monitoring for 4–6 weeks.** Rankings, index, conversion, 404 errors.

SEO During Redesign

Keep URLs of key pages if they rank.
Set 301 from removed addresses — single hop, not chains.
Move title, description, h1; improve but do not wipe semantics.
Do not switch off the old site before redirects are ready.
Update internal links and menu.
Verify schema.org and Open Graph after migration.

See mistakes when ordering a website for common pitfalls.

What to Improve Alongside Redesign

Speed: WebP, CDN, JS minimisation.
Accessibility: contrast, image alt text, focus states.
Analytics: goals, end-to-end reporting, events on key CTAs.
CRM and messengers: leads do not vanish after form changes.
GEO: current copy about Sochi, districts, local project case studies.

Budget Reference

At NUGU: landing page from 30 000 ₽, service website from 50 000 ₽, corporate site from 80 000 ₽, online store from 140 000 ₽. Redesign is scoped by volume: a new shell on five pages vs full store rebuild are different projects. Content migration and SEO support are separate line items.

Costly Mistakes

Changing design without data — pretty but no conversion.
Deleting copy "for 2015 SEO" without replacing useful content.
Launching on Friday evening without redirects.
Not testing forms and payment on staging.
Redesign without sales input — menu reflects the director's wishlist, not the client's.
Ignoring brand identity — site mismatches offline and social channels.

Post-Redesign Launch Checklist

All old sitemap URLs either work or 301.
Search Console / Webmaster: no 404 spike.
Forms, calls, chats tested.
Contacts and legal details match maps and documents.
Robots.txt and canonical are correct.
Team knows what changed in structure and where content lives.

Working with NUGU

We redesign for companies in Sochi and other regions: from compact business card sites to stores. At kickoff we review analytics and competitors, propose phasing — e.g. home and services first, then blog and account area. Examples: website portfolio.

Get a redesign estimate via contacts: current site URL, pain points, desired timeline. We will recommend cosmetic, UX, or full rebuild scope.

Phased Redesign

You do not have to take the site offline for a month. Update the home page and top five traffic pages first, then the blog and secondary sections. You get conversion impact faster and reduce SEO risk. NUGU often proposes a roadmap: stage 1 — mobile and home, stage 2 — services and forms, stage 3 — content and integrations.

When Redesign Is Not Needed

Sometimes new photos, current pricing, and Metrica goals are enough. If structure works and the issue is traffic, start with ads and SEO, not visuals. Honest diagnosis at the brief saves budget: in Sochi we do not sell redesign where targeted edits are sufficient.

Keeping Brand Consistent During Redesign

If only the site changes while social and offline stay old, clients notice the gap. Align palette, fonts, and tone with brand identity or refresh everything as a package. A site redesign is a good moment to unify business cards, decks, and email signatures.

Documenting Changes

Keep a table: old URL, new URL, redirect date, owner. Six months later nobody remembers why /services-old redirects. Hand the document to your SEO specialist or support contractor. NUGU delivers this map on migration — it reduces traffic loss risk after project handover.