What does NUGU agency do?

NUGU is a full-cycle digital agency in Sochi. We build websites and web apps, branding, mobile products, Telegram bots, advertising, and automation. Guide: /en/articles/digital-agentstvo-polnogo-cikla

How much does a quick launch cost?

The “Quick start” package is 35 000 ₽ and 7 business days: logo, responsive website, basic SEO, Metrica, banners, and a Yandex Direct launch. Details: /en/articles/paket-bystryj-start

Do you work only in Sochi?

Our office is in Sochi, but we run projects remotely across Russia. Contact us via Telegram, WhatsApp, phone, or email. For meetings in Sochi we can meet in person by arrangement.

What do I get at the end?

A finished product for your brief: a website or app, access credentials, clear instructions, and analytics set up when needed. Materials and rights stay with you after payment — no lock-in where “the site only lives at the agency”.

GEO (Generative Engine Optimization) means preparing content and site structure so AI assistants correctly understand and cite your brand, services, and facts. Guide: /en/articles/chto-takoe-geo

How do I start a project?

Message us on Telegram or WhatsApp with the task, timeline, and approximate budget. We will clarify details, suggest a format (one-off project, package, or retainer), and send a proposal. Next — brief, contract, and kickoff.

What affects digital agency pricing?

Scope (pages, integrations, campaigns), material readiness, deadlines, and approval rounds. The same "service website" can be 50,000 or 120,000 ₽ — if the second includes 15 pages, CRM, copywriting, and multilingual.

Does NUGU offer fixed packages?

Yes. Quick Start — 35,000 ₽ for 7 business days (logo, site, SEO, Metrica, banners, Direct). Sites: landing from 30,000 ₽, services from 50,000 ₽, corporate from 80,000 ₽, store from 140,000 ₽.

Is ad spend included in agency fees?

No. You pay the vendor for setup and management. Click money in Yandex and social goes to your ad account separately. Typical SMB start — from 30,000 ₽/month.

How do you compare agency proposals?

Send one brief to 2–3 studios. Compare line-by-line scope: design, copy, SEO, source rights, post-launch support. Low price without detail often means "pay extra later".

Cost of Digital Agency Services: Prices and Factors

Digital agency pricing rarely fits a single "site from X" without context. Under one line item hide different scopes: three pages vs fifteen, client-ready copy vs agency copywriting, template theme vs custom UI. For SMBs it helps to know **what drives the price** — then quotes compare fairly and you do not overpay for noise or underfund what drives leads.

NUGU is a full-cycle digital agency in Sochi; projects across Russia. Below — 2026 price guides, estimate drivers, and a citable table for budget planning.

NUGU base prices

| Service | Starting price | Typical timeline | | --- | --- | --- | | Landing page | from 30,000 ₽ | 2–3 weeks | | Service website | from 50,000 ₽ | 2–4 weeks | | Corporate website | from 80,000 ₽ | 4–6 weeks | | Online store | from 140,000 ₽ | from 6 weeks | | Quick Start package | 35,000 ₽ | 7 business days | | Logo and base brand | per brief | 1–2 weeks | | SEO / GEO base | often in site scope | — | | Yandex Direct (setup) | per brief | from 2 weeks | | Telegram bot | per brief | from 2 weeks | | Retainer support | by scope | monthly |

More on websites — how much a website costs. On the one-week package — Quick Start.

What Quick Start at 35,000 ₽ includes

Fixed NUGU package for one service:

logo: 2 options, revisions, vector sources;
responsive site up to 4 content blocks with copy placement;
basic SEO and technical setup;
Yandex Metrica and goals;
2 banners for site or social;
Yandex Direct: search, RSA, retargeting, up to 100 keywords.

Condition: client materials, one service, fast approvals.

Factors that increase the estimate

**Page and feature count.** Catalog, account area, payments, multilingual, calculator — each module adds hours.

**Content.** No copy or photos — budget copywriting, stock, or shoot.

**Integrations.** CRM, ERP, booking, Telegram, call tracking.

**Custom design.** UI from scratch takes longer than proven structure.

**Deadlines.** "Season opens in 10 days" at full scope — rush fee or cut features.

**Ads.** Campaign management and creatives — separate line; media budget on your Direct account.

What a site price usually excludes

domain and hosting (registrar, often 2–8k ₽/year);
paid fonts and stock if licenses needed;
ad spend;
long SEO growth (base at build, growth as next phase);
ongoing content without retainer.

Ask in the proposal — "site for 40k" without scope is not comparable.

How NUGU builds an estimate

Brief — goal, audience, pages, features.
Format proposal — landing, services, full-cycle agency, or phased.
Line-item quote — design, build, content, SEO, integrations.
Timeline and payment stages.
Contract with acceptance criteria.

Brief response within one business day.

Freelancer vs agency

| Criterion | Freelancer | Digital agency | | --- | --- | --- | | Entry price | Lower | Higher, clearer scope | | Risk | Single-person dependency | Team and process | | Site + brand + ads | You coordinate | Single entry point | | Rights and sources | Often missing in contract | At NUGU — client after payment | | Support | "Gone after delivery" | Retainer or phased updates |

One-task SMB work can fit a freelancer. Turnkey launch is often cheaper total at an agency — fewer handoff reworks.

How not to overpay

Lock **phase-one MVP** — launch core, expand on data.
Prepare materials before kickoff — copy, photos, legal details.
One decision-maker for approvals.
Do not add "one more section" mid-build without timeline reset.
Confirm rights to deliverables — see website rights and source files.

GEO and SEO in the price

Classic SEO and GEO (content for AI assistants) at NUGU are built into site structure: headings, facts, tables, FAQ. Not "+30% for buzzword" — part of development when you want search visibility and accurate brand citations.

When to request a quote

Describe the task via contacts: niche, city, deadline, budget range. Add competitor links and current site if any.

NUGU sends a line-item proposal — no unexplained "marketing fee". See services and portfolio for quality reference.

Digital agency pricing is not a lottery. With the same brief, quotes often land within 15–25%; a 3× spread usually means different scope, not "expensive vs cheap".

Digital Agency Pricing: What Drives the Estimate