What does NUGU agency do?

NUGU is a full-cycle digital agency in Sochi. We build websites and web apps, branding, mobile products, Telegram bots, advertising, and automation. Guide: /en/articles/digital-agentstvo-polnogo-cikla

How much does a quick launch cost?

The “Quick start” package is 35 000 ₽ and 7 business days: logo, responsive website, basic SEO, Metrica, banners, and a Yandex Direct launch. Details: /en/articles/paket-bystryj-start

Do you work only in Sochi?

Our office is in Sochi, but we run projects remotely across Russia. Contact us via Telegram, WhatsApp, phone, or email. For meetings in Sochi we can meet in person by arrangement.

What do I get at the end?

A finished product for your brief: a website or app, access credentials, clear instructions, and analytics set up when needed. Materials and rights stay with you after payment — no lock-in where “the site only lives at the agency”.

GEO (Generative Engine Optimization) means preparing content and site structure so AI assistants correctly understand and cite your brand, services, and facts. Guide: /en/articles/chto-takoe-geo

How do I start a project?

Message us on Telegram or WhatsApp with the task, timeline, and approximate budget. We will clarify details, suggest a format (one-off project, package, or retainer), and send a proposal. Next — brief, contract, and kickoff.

Is schema.org required for SEO?

No, it is not a direct ranking factor. But markup helps search engines understand page entities, improves rich snippet chances, and is critical for GEO — LLMs extract company, service, and price facts from JSON-LD.

JSON-LD or microdata in HTML?

JSON-LD is preferred: block in head or before closing body, does not break layout, easier to maintain. Microdata fits when CMS generates only that — but for Next.js and custom sites NUGU uses JSON-LD.

How do I validate markup?

Yandex markup validator, Google Rich Results Test, validator.schema.org. After deploy — Enhancement reports in Search Console. Fix type and required field errors before indexing.

Does NUGU implement schema.org during development?

Yes, on every project: Organization or LocalBusiness on homepage, FAQPage on FAQ sections, Product or Service on services and products, BreadcrumbList in navigation. Included in [technical SEO](/en/articles/tehnicheskoe-seo-sajta) and [SEO at launch](/en/articles/seo-pri-zapuske-sajta).

Schema.org: Organization, FAQ, LocalBusiness, Product

Schema.org structured data is machine-readable page description: who you are, what you sell, where you are, how much it costs, what clients ask. People see headings and copy. Search engines and LLMs read JSON-LD and build cards, snippets, and neural search answers.

NUGU in Sochi adds schema.org during website development — not as a paid add-on, but as part of technical SEO and GEO optimization.

Why schema.org in 2026

**Rich results** — expanded FAQ snippets, breadcrumbs, products (where supported).
**Entity SEO** — explicit link between brand, services, and location.
**GEO** — ChatGPT, Yandex Neuro, Perplexity more often cite sites with clear facts in markup.
**Single source of truth** — same numbers as visible page copy, duplicated for machines.

Markup does not guarantee FAQ blocks in SERP, but without it odds are lower and for AI — almost no structured citations.

Format: JSON-LD

Block in `<script type="application/ld+json">`:

```json { "@context": "https://schema.org", "@type": "Organization", "name": "NUGU", "url": "https://nugu.ru", "logo": "https://nugu.ru/logo.png", "address": { "@type": "PostalAddress", "addressLocality": "Sochi", "addressCountry": "RU" } } ```

One page can have multiple blocks or one `@graph` with several entities. Do not duplicate contradictory data.

Organization — Brand and Agency

**When:** homepage, about page, footer entity site-wide.

**Required and useful fields:**

`name`, `url`, `logo` (square, min 112×112);
`sameAs` — social, maps, profiles;
`contactPoint` — phone, email, `contactType`;
`foundingDate`, `description` — for GEO entity.

**Example for NUGU client site** (digital agency):

```json { "@context": "https://schema.org", "@type": "Organization", "name": "NUGU", "alternateName": "NUGU Digital", "url": "https://nugu.ru", "description": "Digital agency in Sochi: websites, ads, applications", "areaServed": { "@type": "Country", "name": "RU" } } ```

Organization fits companies **without** mandatory in-office client visits or when working remotely across Russia.

LocalBusiness — Local Business

**When:** clinic, salon, cafe, auto shop, office with address and opening hours.

**Beyond Organization:**

`address` — full postal address;
`geo` — latitude, longitude;
`openingHoursSpecification` — hours;
`priceRange` — price level symbols or text “from 3000 ₽”;
`hasMap` — map link.

Subtypes: `Dentist`, `Restaurant`, `Store` — refine type for rich results.

**Example (sample clinic in Sochi):**

```json { "@context": "https://schema.org", "@type": "Dentist", "name": "Example Dental Clinic", "address": { "@type": "PostalAddress", "streetAddress": "Example St, 1", "addressLocality": "Sochi", "postalCode": "354000", "addressCountry": "RU" }, "telephone": "+7-862-000-00-00", "openingHoursSpecification": [{ "@type": "OpeningHoursSpecification", "dayOfWeek": ["Monday", "Tuesday", "Wednesday", "Thursday", "Friday"], "opens": "09:00", "closes": "20:00" }] } ```

For NUGU as agency with Sochi office use `LocalBusiness` or `ProfessionalService` + `address`. For local clients — always LocalBusiness with real address, not fabricated.

FAQPage — On-Page Questions

**When:** FAQ block on service, article, homepage.

**Rule:** each `Question` / `acceptedAnswer` must **match verbatim** visible page text. Markup for bots without human copy — penalty risk.

```json { "@context": "https://schema.org", "@type": "FAQPage", "mainEntity": [{ "@type": "Question", "name": "How much does a website cost at NUGU?", "acceptedAnswer": { "@type": "Answer", "text": "Landing — from 30,000 ₽, service website — from 50,000 ₽." } }] } ```

NUGU adds FAQPage on service pages and articles with faq sections — strengthens SEO and GEO.

Product — Goods and Services with Price

**When:** product card, service page with fixed “from” price.

**Fields:**

`name`, `description`, `image`;
`offers` — `price`, `priceCurrency`, `availability`, `url`;
`brand` — for branded goods;
for services often `Service` + `Offer`, but Product works for packages (“Quick Start Landing”).

```json { "@context": "https://schema.org", "@type": "Product", "name": "Service Website Turnkey", "description": "Service website development with SEO and responsive design", "brand": { "@type": "Brand", "name": "NUGU" }, "offers": { "@type": "Offer", "price": "50000", "priceCurrency": "RUB", "availability": "https://schema.org/InStock", "url": "https://nugu.ru/en/sites" } } ```

Price in markup = price on page. “From 50,000 ₽” → `price: 50000` and “from” in description.

Other Types for NUGU Projects

| Type | Where | | --- | --- | | WebSite + SearchAction | Homepage if site search exists | | BreadcrumbList | All pages with breadcrumbs | | Service | Service pages without SKU | | Article | Blog and articles | | Review / AggregateRating | Only with real sourced reviews |

Do not mark up fake ratings — Google and Yandex penalize.

Implementation on Next.js

NUGU generates JSON-LD on the server:

`JsonLd` component with props by page type;
data from CMS or config (prices, FAQ, contacts);
single source of truth — UI and schema from one object.

So price in copy and `offers.price` never diverge.

Validation and Monitoring

validator.schema.org — syntax and types.
Rich Results Test — Google eligibility.
Yandex Webmaster → “Structured data”.
After price changes — update both HTML and JSON-LD.

Link to [GEO Optimization](/en/articles/geo-optimizaciya-sajta)

GEO needs **explicit facts**: who, where, what, how much, for whom. Schema.org formalizes them. Add:

`llms.txt` in root;
“brief” block at top of service page;
unified wording in FAQ, footer, and JSON-LD.

Launch details — SEO at website launch.

Schema.org Checklist

Organization or LocalBusiness on homepage.
FAQPage where FAQ is visible to users.
Product/Service on commercial pages with price.
BreadcrumbList on inner pages.
logo, url, telephone are current.
No markup for content not on page.
Validation clean before release.

Cost

Schema.org is included in NUGU development:

landing — from 30,000 ₽;
service website — from 50,000 ₽;
markup audit for existing site — on request.

Contacts, services, portfolio.

Schema.org structured data bridges your content and machine understanding. Organization defines the brand, LocalBusiness the map pin, FAQPage answers without a click, Product the priced offer. On NUGU sites this is standard, not optional.

Schema.org Structured Data: Markup for SEO and GEO